Located in the heart
of Palermo, the area used to be home to writers and artists. After
being recycled, Plaza Serrano became a hub of innovative design with
stores and fairs everywhere.
As the main
areas of Palermo Viejo’s modernization process, today Plaza Serrano
and its surroundings are the epicenter where Buenos Aires scene
happens. Its bohemian
landscape of old houses and sunny side walks was recycled to become
the hub of design, where bars, art galleries, and signature stores
proliferate. Although in the last decades
the neighborhood and the concrete park were rejuvenated to look like
scenography, the old times atmosphere can still be found among its
alleys and cobbled streets.
Located
between Jorge L. Borges (formerly called Serrano) and Honduras
Streets, the rechristened Plazoleta Julio Cortázar used to gather
writers and mostly artists. In fact, on weekends some painting and
sculpture stands spread in its perimeter and extend to the
surrounding areas with street art. As if it was an outdoor art
gallery, the facade of stores and houses feature graffiti art,
stencils, and murals.
Apart from
its exclusive stores, which opened at the end of the nineties and
sell decoration items, accessories, furniture, as well as independent
and famous clothing brands, the “little square” also offers
handcrafts, while the surrounding bars
become clothing fairs every Saturday and
Sunday afternoon.
Bars and
restaurants are not excluded from the avant-garde and innovative
styles featured in all the other industries. Some of them are hidden
and others appear at first sight. But they all share one thing in
common—each one has its own signature, not only in their style, but
also in their cocktails and gastronomy.
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